Category: Analytics and Performance

You’ve tried running social media ads. You’ve set budgets, targeted audiences, and crafted compelling copy. But when you check the results, something’s off. The clicks don’t convert. The engagement feels hollow. Your cost per acquisition keeps climbing while your organic reach flatlines. Organic and paid social media aren’t separate strategies competing for your attention and…

Let’s be honest: posting beautiful content that gets likes and comments feels good, but it doesn’t pay the bills. If your social media strategy isn’t translating followers into customers, you’re running a digital scrapbook, not a business asset. The hard truth? Most small businesses confuse activity with effectiveness. They post religiously, chase follower counts, and…

Are you struggling to make your brand stand out on social media? You’re not alone. In 2025, with over 5.1 billion people using social media worldwide, capturing your audience’s attention is more challenging than ever. With users spending an average of 2.5 hours daily on social platforms, the opportunity to connect with your target audience…

Let’s address that burning question keeping you up at night: “When will my social media marketing efforts actually start paying off?” I completely understand. You’re creating content consistently, trying to boost engagement metrics, and perhaps experimenting with paid social campaigns. But the ROI? It can sometimes feel painfully slow. Drawing from my experience working with…