Kelly Michaels - wiseupsocial.com

Successful Social Media Advertising: The Link Between Organic and Paid Ads

Feb 12, 2026

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by

in Analytics and Performance, Social Media Platform Tips, Strategy and Planning

You’ve tried running social media ads. You’ve set budgets, targeted audiences, and crafted compelling copy. But when you check the results, something’s off. The clicks don’t convert. The engagement feels hollow. Your cost per acquisition keeps climbing while your organic reach flatlines. Organic and paid social media aren’t separate strategies competing for your attention and…

How to Create a 90-Day Social Media Content Calendar

Feb 2, 2026

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by

Kelly Michaels

in Strategy and Planning, Tools and Automation

If you’ve ever found yourself scrambling at 9 PM trying to figure out what to post tomorrow, you’re not alone. For small business owners, the constant pressure to stay active on social media can feel like a never-ending treadmill. The solution? A well-structured content calendar that takes the guesswork out of daily posting. Why 90…

5 Social Media Trends For Small Businesses in 2026

Jan 20, 2026

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by

Kelly Michaels

in Analytics and Performance, Social Media Platform Tips, Strategy and Planning, Tools and Automation

As we step into 2026, the social media landscape continues to evolve at breakneck speed. For small business owners juggling multiple responsibilities, staying ahead of these changes can feel overwhelming. But here’s the good news: you don’t need to chase every trend. Focus on these five game-changing developments that will actually impact your bottom line.…

The Busy Owner’s Guide to Social Media: How to Manage Your Accounts in Just 3 Hours a Week

Jan 5, 2026

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by

Kelly Michaels

in Social Media Platform Tips, Strategy and Planning, Tools and Automation

You started your business to provide excellent products or services, not to become a full-time social media manager. Yet here you are, feeling guilty about inconsistent posting, overwhelmed by the endless content treadmill, and wondering if social media is even worth the time investment. You don’t need to spend 20 hours a week on social…

From Views to Customers: Learn How to Develop Social Media Strategies That Actually Convert

Dec 30, 2025

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by

Kelly Michaels

in Analytics and Performance, Social Media Platform Tips, Strategy and Planning

Let’s be honest: posting beautiful content that gets likes and comments feels good, but it doesn’t pay the bills. If your social media strategy isn’t translating followers into customers, you’re running a digital scrapbook, not a business asset. The hard truth? Most small businesses confuse activity with effectiveness. They post religiously, chase follower counts, and…

Top Social Media Tools for Small Businesses in 2026

Dec 1, 2025

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by

Kelly Michaels

in Analytics and Performance, Social Media Platform Tips, Strategy and Planning, Tools and Automation

Building a strong social media presence requires more than just posting regularly. Small businesses need a comprehensive toolkit that covers content creation, scheduling, analytics, design, and engagement. As we head into 2026, the social media landscape offers specialized tools that help small businesses compete with larger competitors while staying within budget. Why Small Businesses Need…

Social Media Strategy Mistakes Killing Your Small Business

Nov 17, 2025

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by

Kelly Michaels

in Social Media Platform Tips, Strategy and Planning

Your small business is on social media, posting regularly, but something’s not working. Your follower count is stagnant, engagement is disappointing, and you’re not seeing the sales you expected. The problem is how you’re using it. Most small business owners make the same critical mistakes that sabotage their social media success. These errors waste time,…

How to Use Paid Advertising on Social Media Effectively

Oct 23, 2025

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by

Kelly Michaels

in Analytics and Performance, Strategy and Planning

Hey there! Ready to dive into the world of paid social media advertising? I know it might seem a bit overwhelming at first, but don’t worry – I’m going to break it down into bite-sized pieces that’ll help you create campaigns that actually work (and won’t break the bank). Why Should You Care About Paid…

Social Media Marketing Strategies 2025: The Complete Guide to Growing Your Brand Online

Oct 23, 2025

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by

Kelly Michaels

in Analytics and Performance, Social Media Platform Tips, Strategy and Planning

Are you struggling to make your brand stand out on social media? You’re not alone. In 2025, with over 5.1 billion people using social media worldwide, capturing your audience’s attention is more challenging than ever. With users spending an average of 2.5 hours daily on social platforms, the opportunity to connect with your target audience…

The Biggest Social Media Mistake Small Businesses Make and How to Avoid It

Oct 23, 2025

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by

Kelly Michaels

in Strategy and Planning

Let’s talk about the elephant in the room – the one massive mistake that I see small businesses make time and time again on social media: inconsistency. And I’m not just talking about posting schedules (though that’s definitely part of it). I’m talking about the whole package – inconsistent messaging, branding, engagement, and strategy. Why…

Author: Kelly Michaels

How to Create a 90-Day Social Media Content Calendar

How to Use Paid Advertising on Social Media Effectively

The Biggest Social Media Mistake Small Businesses Make and How to Avoid It

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